Doree Bakery
Created a complete brand identity including logo, typography, color palette, and core brand assets for a fictional French Bakery
Year
2025
Scope
Visual Identity and Strategy
Client
College Project
Duration
1 month
A complete visual identity created for a Paris bakery brand.
Company Context
Established in 1989 in Paris, Dorée brings the natural, organic, and luxury flavors of the sun-drenched region of Provence to the capital. Rooted in the concept of the perfect golden-caramelized crust, the brand merges rustic authenticity with high-end refinement. It offers a sensory escape where Mediterranean warmth meets city elegance.
Concept Statement
The typography is structured and sophisticated, using a high-contrast serif font that evokes Parisian elegance while the intertwined letters suggest connection and craft. The dominant yellow ochre palette mirrors the concept of Dorée which signifies the perfect caramelized crust of artisan bread. This design elevates humble ingredients into a symbol of luxury as the arch of the branch represents the rolling hills of the south while the refined lettering asserts a sophisticated status within the capital.
