Strategy. Story. Culture.

Strategy. Story. Culture.

I’m a strategic designer passionate about creating visuals and experiences that tell stories.

I have lived, studied, and worked across Argentina, Hong Kong, the United States, and France. That global upbringing is the foundation of how I design. I believe the best solutions come from deeply understanding the people who use them, which is why I pursue design that is culturally aware, strategically grounded, and always human-first.

My passion for the intersection of creativity and strategy led me to Ringling College of Art and Design, where I’m sharpening my craft as a detail-oriented problem-solver and constantly evolving creative.


Check my Instagram @zetabeng for my latest work!

I’m a strategic designer passionate about creating visuals and experiences that tell stories.

I have lived, studied, and worked across Argentina, Hong Kong, the United States, and France. That global upbringing is the foundation of how I design. I believe the best solutions come from deeply understanding the people who use them, which is why I pursue design that is culturally aware, strategically grounded, and always human-first.

My passion for the intersection of creativity and strategy led me to Ringling College of Art and Design, where I’m sharpening my craft as a detail-oriented problem-solver and constantly evolving creative.


Check my Instagram @zetabeng for my latest work!

Experience

Press & conversations

A space for interviews, publications, and conversations. Links coming soon.